What the Heck is a Landing Page?

Where Your Visitors are Directed To

Landing pages are, quite simply, web pages where visitors are directed to whenever they click a link in a web search, or whenever they click on a ad. For affiliate marketers, landing pages would refer to the web page where you, as a marketer, would want your potential customer to be directed after clicking the ad on your website. Landing pages are, most times, nothing really different from other pages on a particular website, especially if the said website is an e-commerce site. Some online marketers even use the homepage of their website as the landing page for their ads. Are these marketers making a big mistake? Or should you follow their method in creating landing pages for your ads?

All the products that you want to promote or sell online have been uploaded to your website. You have signed up with the Google Adsense program and with other affiliate marketing programs and you have already prepared the ad you want to post on your website. Your mind is now set to being the next most successful online businessman. But, is there anything else that you might have forgotten to prepare? Maybe none. Oh, I know, how about your landing pages? Are they all set for your business?

Well, you can always follow what most online retailers do, direct potential customers to the homepage of their website. But if you want to achieve even more from your online business, and if you want to earn a lot of profit, you better create a special landing page for your ads. Why? Here are a few reasons why you need to use landing pages for your ads, and take note, you must create a great landing page, not a so-so one.

You earn by conversions in an affiliate marketing.

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis.(PPC) Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page, and you would have to pay the affiliate for his service.

As a merchant, you earn in an affiliate program through conversions—that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program. Also, the more visitors that your affiliates have directed to your site, the larger would your expense be. And the only way that you can recover from these expenses is through conversions.

Reasons for the Landing Page

Now, you sure won’t get any conversion if you have posted an ad on your website without an actual landing page for the potential customer to be redirected to. It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product

It is therefore important to have landing pages for your ads because it is the only way for you to earn a profit when involved in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Other web pages may just not be enough.

Many people make the mistake of making their website’s homepage, the landing page for their ads. The same is true for those who make use of  pages like a “contact us” page or a product page to advertise on.

 Homepages are often designed to serve multiple uses and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned. If you want to be successful in an affiliate program, we’re sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.

When choosing a landing page, you must always have the customer that you want directed to that page, in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is also important that the landing page can induce your visitor to take action—that is to purchase your product or at least provide leads for potential customers.

Final Word

You probably joined an affiliate marketing program with all of these things in mind: both to save on advertising expenses and to earn more profit. But if you get into an affiliate marketing program without actually having a landing page, landing pages can be created with the help of a landing page builder or by using a pre-built template. The goal of the landing page is to persuade your visitor to take-action. And don’t get us wrong; it isn’t enough for you to have just a landing page—it should be a great landing page!

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